The post will help you in understanding what is search engine optimisation (SEO) and what are its benefits?
Or Further, how can we do search engine optimisation for your website?
Starting Of With Basics Let’s First Understand,
What Is Search Engine Optimisation?
In Very generic terms SEO is basically the process of getting organic (free) traffic on your website through the result on search engine
So, Whenever you want to know about a product or service or you want to purchase something online, what is the first step you to start it?
Most probably, 9 out of 10 times we google it or search it on Bing or any other search engines you use.
To Understand What is search Engine optimisation you will need to understand the Search engine results page ( a ) first.
What is SERP?
For an example, if I search “Buy Shoes Online” on google, Here are the results related to my query,
This Result page is called Search Engine Result Page (SERP)
So, now you can see top 3 results are paid results or paid ads,
Now, you can see that websites like lifestyle stores & abof are paying a certain amount to Google to stay on top, the moment their amount gets depleted they will not be seen on SERP.
The moment their amount gets depleted they will not be seen on SERP.
On the other hand, you will see the results like Snapdeal and myntra will be available here for a long time
And they are not paying any amount to google for this results,
In a layman’s language Google is recommending these websites to me for the search query that I made i.e – “buy shoes online”
As per google, these websites have most accurate information based on my query.
Why Will Search Engine Recommend Your Website?
Now, The point is why will Search Engine recommend a website?
To get recommendation from search engine you simply need to work on two factors,
2 Key-Factors of SEO
Certain things that you need to change or implement on your website in such a way that user exactly gets the information that they were looking for
as well as they can quickly navigate your website without any hassle.
On-page optimisation includes –
- Content Optimisation
- Html Tag Optimisation
- Architecture Optimisation
2. Off-Page SEO
Basically Building the trust of search engines on your websites is called Off-page SEO
Off-page Optimisation includes –
- Link Building – Inbound as well as Outbound
- Local Citations
Well just imagine you searched ” buy t-shirts online” on google or bing or any other search engine
And, search engine comes out with certain results and when you click on the result it takes you to a page where jeans are listed instead of shirts!
Will you ever prefer using that search engine again which gives you false or misleading results?
So in order to retain you as a user, search engine aims at providing best available results to you. so that you keep on using the particular search engine.
And that is why all search engine has a certain set of guidelines that you will need to follow in order to get recommended by search engines.
So, we design our websites, write the accurate and unique information on our websites as required by search engines.
And just to remind you search engines work on the user preferences, the search engine will always show the results which a reader can easily understand in terms of reading as well as in terms of appearances.
So that means if you are writing to rank for the search engine you gotta keep user preferences in mind and you need to produce the content that users are actually searching or looking for.
I Hope You must have understood the term “SEO” to a certain extent.
Now, moving on further to understand what is Search Engine Optimisation let’s discuss how Search Engine works.
How Does Search Engines Work?
Working of search engines is based on a 4-step theory
Crawling is the process where the robots of search engine visit your website and read all your content.
Further, crawling is followed by Indexing.
After crawling is done Search Engine saves the copy of your website in the database.
Furthermore, after indexing next part is retrieval
Retrieval is the stage where search engine fetches the information from the database, based on the search made by a user.
In response to user query, search engine places the results on SERP this process of placing the results is called ranking.
I hope now you will be having some idea about what is search engine optimisation.
Further, I will quickly like to tell you, in brief, the problem people face while optimising their websites for the search engine.
Challenges of SEO
First and foremost challenge is finding the relevant users queries (keywords) on which you want your website to rank
Second, How to increase visibility amongst lakhs of search results
Third, maintaining the achieved position after so many efforts.
Further, You can have a look at a search engine optimisation periodic table to understand how On-page and off-page impacts SEO.
Further, You can read more about choosing the keywords, Link building tactics in my next posts