What Is Facebook Marketing?
Facebook marketing is not the same thing as Facebook advertising. It can include advertising, but since Facebook is, after all, a social network. Your marketing should also include efforts to build lasting relationships and ongoing engagement through valuable content. Your main aim should not include driving sales rather build long-lasting relations. Furthermore, It also refers creating and actively using a Facebook page as a communication channel to maintain contacts and attract customers.
Furthermore, It also refers creating and actively using a Facebook page as a communication channel to maintain contacts and attract customers. Facebook provides you an opportunity to create individual profiles or business pages for companies, organizations, Or any group attempting to develop a fan base for a product, service, or brand.
Facebook Marketing Tools
There are three key Facebook marketing tools you can use to connect with Facebook users, To fit in your Facebook marketing plan.
To understand it better you can think of your Facebook Page as the equivalent of a Facebook profile for your business. It’s where you can post content, engage with followers, and generally participate as a brand in the Facebook experience.
Now, It doesn’t cost anything to set up a Facebook Page or post content. Which is great while you’re working with a limited budget. You get organic traffic.
Think of Facebook Groups as the online equivalent of your favorite coffee shop. Where you and your friends sharing the same interest gather to share particular information. They provide a place for people to get together to share information and ideas with like-minded users in an online community environment. Creating your own Facebook Group can be an effective way to gather your fans in one place and encourage them to interact with one another. Building an active community of people talking about your business. Facebook groups provide you with one of the best ways of keeping your traffic engaged. It’s also a key way to gather customer intelligence. It’s like a focus group with unlimited members, and you can dive right in to facilitate conversation or ask questions. It is also a prime way to source brand evangelists and showcases your expertise.
However, You can even position a Facebook Group as an added benefit for existing customers—after all, it’s a chance for them to interact directly with you. Entrepreneurs with a compelling message, personality, or brand story can make especially good use of Facebook Groups.
Much like an ad on any other channel—traditional or digital—a Facebook Ad is basically content, that you pay to share with a specific, targeted audience: it’s all about getting your brand in front of the right eyeballs and achieving your conversion goals.
You can learn how to get started with Facebook Ads in our full guide to launching your first Facebook advertising campaign. Then, once you’ve mastered those Facebook marketing basics, dive into some more advanced strategies for driving traffic, leads, and purchases
Current Trends In Facebook Marketing
Facebook is the largest social media network out there. 2017 is, therefore, going to be the year of Facebook Marketing and Advertising.When brands think about Social Media trends the first thing that crosses their minds is Facebook. With 2017 approaching, some of the key trends every Facebook marketer should be updated are:
Create your own custom audience.
Facebook allows you the opportunity to target content to the specific audience.
You can also optimally utilize your email lists or visitors on your page to create an audience. That is most likely to respond to your ad or content.
Lookalike audience is another tool at your disposal to target a specific population based on their interests.
Therefore, By using these features you can ensure that your niche content meets the right demographic. Which is extremely important in the new age mantra of Facebook where less is more.
Videos will be the next big thing in the online advertising and marketing industry. There has been a significant increase in video production.There has been a significant increase in video production. Videos account for .9% of the total content on Facebook, yet a staggering 500 million users watch an average of 100 million hours of video every day.
The increasing popularity of videos has prompted Facebook to launch its live video feature with interesting ways to find, create, share, and react to them. Live videos drive higher engagement levels with the audience. Brands have begun to spend huge on instant videos, emotional stories, and real-time videos. So, to start with you can convert your series post into a video by making it as a slideshow and adding a suitable background score.
Mobile Marketing Is On The Rise
Out of the 142 million Facebook users in India, about 133 million access the social network via their mobile devices. Mobile ads especially mobile video ads have been a key in driving Facebook’s impressive revenue progression. Facebook Lite and Messenger Lite are meant exclusively to tap the mobile segments of emerging economies with slower internet connections.The stress on mobile optimization is evident and here to stay.
Shop On Facebook Page
Facebook has recently rolled out Call to Action buttons for local business Pages. This move is intended to make it easier for local business and to reach out to potential customers while enhancing customer experience. Brands can list out their products and accept orders made by customers directly from their Facebook Page. However, Facebook pages are no longer static
Quick Contests Can Drive More Engagement
A quick contest is one in which the winners are announced by the end of the day in the same post that announces the beginning of the contest.
Further, This is an effective way to drive more engagement in the online world. There are multiple types of a contest that can help you create a quick impact. It may be a quick puzzle, riddle, lucky draw, complete the story, etc.
Organic Reach Will Continue To Be Subjective
Nowadays people think that organic reach is dead.
But a recent research states that pages with less than 1 post a week seem to have more reach when compared with pages which post often. Also, pages which less number of likes seems to have better reach than those that have more likes
Broadcast Yourself With Facebook Live!
Facebook live is the new craze to grow in 2017, with Instagram also having launched it recently. Furthermore, It is a feature best suited for webinars, live shows, celebrity interactions, video blogging and even live sports commentary.
Use Instagram For Creative Story-Telling
Instagram is the new cool and it is already winning the war against Snapchat. People are moving away from Snapchat after the launch of Instagram stories and are expressing themselves through it.
Features which have set Instagram apart include – stories have already been integrated with a boomerang, tagging a friend and linking to a particular story filters are also on the way. In addition, Instagram is also Facebook’s flagship mobile app with ad revenue of over $1.6 billion.
Facebook Live Boosts Real Time
Brands have started innovating on the Facebook Live front in the year 2016. However, Many individuals have started using Facebook Live despite not having broadcasting rights. This is the new craze which is to grow in the year 2017
Instagram recently launched Live videos as well. While brands are trying to run polls currently with Facebook Live being connected with reactions. This space is for people to watch out for webinars, live shows, special shows, live practices, live product launches, celebrity interaction and more.
Therefore, For publishers, here is an opportunity to innovate on Live video front and make some quick bucks by allowing brands to place ads in the live stream as video ads, display ads or during the breaks in the live event.
These videos ads on the live stream would be drawn from videos that are already promoted through the platform. Brands have the choice to opt out of living broadcasts.It’s time you buy your best mobile/camera, get the best WiFi connection. Go live with all the clarity and a great storyboard.
Bots For Customer Service And Beyond
Facebook Mobile Messenger has about 1 billion users across the world. Bots are however helping brands achieve business objective better than a mobile website.
Brands like Absolut, Timmy Hilfiger, Burberry have used Bots extensively for brand awareness and engagement. The Score, CNN, The Wall Street Journal has used messenger services to drive subscription and companies like L’Oreal, Sprint has used them exclusively for Customer Service.